60 Essential Facebook Stats That Matter to Marketers in 2022

Looking for the most recent Facebook statistics? You’ve landed on the right stuff. 

It’s no secret that Facebook is a hugely popular social media platform.

Since its founding in 2004 by Mark Zuckerberg and his Harvard roommates, Facebook has evolved into a multi-billion-pound network with tens of millions of daily visitors.

With such a large number of active users, marketing and Facebook advertising opportunities have never been more plentiful.

While we’re all familiar with Facebook and its ad capabilities, there have been a number of recent advancements that marketers should be aware of.

Facebook is the first and largest social media network in practically every metric. Whether you like it or not, Facebook is a must-have social media tool for businesses.

This article covers Facebook statistics, all of which have been updated for 2022. They’ll assist you in keeping track of how people use the site and making data-driven decisions regarding your social media approach.

Table of contents:

General Facebook stats

Facebook demographic statistics

Facebook usage statistics

Facebook stats for business

Facebook ad stats

Facebook shopping stats

Facebook video stats

Facebook Mobile Statistics

Facebook engagement statistics 

Facebook feature stats (video, Stories, Messenger) 

General Facebook stats

  1. There are 2.91 billion monthly active Facebook members.

That’s up 6.2 percent from the 2.74 billion users in 2021, which was already up 12% year over year from 2019.

Facebook is the most popular social media network on the planet. All you have to do is show up.

  1. Facebook is used by 36.8% of the world’s population on a monthly basis.

As of November 2021, 2.91 billion users accounted for 36.8% of the world’s 7.9 billion population.

Given that only 4.6 billion people worldwide have access to the Internet, Facebook is used by 58.8% of those who are online.

  1. At least one Meta platform is used by 77 percent of Internet users.

3.59 billion people use at least one Meta app every month, out of 4.6 billion worldwide Internet users: Facebook, Instagram, Messenger, or WhatsApp. 

  1. As per 2021 stats, 400 people will join Facebook every minute.

More than 510,000 comments are made in one minute, 293,000 status updates are posted, 136,000 photographs are uploaded, and 4 million articles are liked every minute. These figures will only continue to rise as the site grows and expands.

  1. Over the last ten years, Facebook’s annual revenue has climbed by 2,203 percent.

Facebook made $5.08 billion in revenue in 2012. Now, $117 billion USD is expected in 2021, up 36% from 2020. Advertising generates the majority of Facebook’s revenue, which was $114.93 billion USD in 2021.

  1. Facebook is the world’s seventh most valuable brand.

With a brand worth of $263.4 billion dollars, Apple is the most valuable. With an estimated brand worth of $81.5 billion, Facebook ranks seventh in 2021, behind Amazon, Google, and Walmart.

  1. Facebook has spent ten years researching artificial intelligence.

In October 2021, Facebook announced its rebranding as Meta, and it is now the parent company of Facebook, Instagram, WhatsApp, and other services. According to Mark Zuckerberg, the transformation would allow the company to become “metaverse-first, not Facebook-first.”

  1. Every day, over 1 billion Stories are shared across Facebook apps.

The Stories format is becoming increasingly popular on Facebook, Instagram, and WhatsApp. 62% of consumers anticipate using Stories even more in the future.

  1. 72% of Facebook users don’t believe it protects their privacy, but they still use it. This is a significant increase from 2020 when only 47% of consumers thought Facebook did not do enough to protect their data.
  2. India has the most Facebook users in the world.

India has 290 million Facebook users, which is an outstanding number. That’s about 22.3 percent of India’s overall population of 1.38 billion people. In 2021, India will account for around 17.7% of the total global population.

  1. Facebook is used by 13.69 percent of Americans.

In 2022, the US population was 332 million, which means that 54 percent of all Americans have a Facebook account (including actual infants). Aside from infants, 69 percent of Americans over the age of 18 use Facebook, with 77 percent of those aged 30-49 using it.

  1. Facebook is used by 79 percent of Canadians aged 15 and up.

Despite the fact that other nations have more overall users, Canada has the highest reach, with 79 percent of adults over the age of 15 – 27,242,400 people — utilizing the social network.

  1. Facebook is used by 66 percent of the UK population.

Around 44.84 million people (around 66 percent of the total UK population) are active Facebook users out of a total projected UK population of 67.9 million.

Facebook demographic statistics

  1. Facebook is the most popular social media network among people aged 35 to 44.

Instagram is the most popular social network among audiences under 25, whereas Facebook is the more popular among the following demographics:

Male internet users aged 25 to 34: 15.9%

Male internet users aged 35 to 44: 17.7%

Female internet users aged 35 to 44: 15.7%

Female internet users aged 45 to 54: 18%

  1. Facebook is used by 73 percent of college-educated Internet users and 70 percent of persons earning more than $75,000.

For advertisers, Facebook’s highly educated and high-spending audience is noteworthy. This points to potential for brands trying to sell high-ticket items.

Facebook usage statistics

  1. There are currently 2.89 billion monthly active users on Facebook.

Although adoption has slowed, the platform’s position as the market leader in social media cannot be denied. Facebook is on course to surpass 3 billion monthly users, making it the first social media platform to accomplish so.

  1. 70% of Facebook users claim to access the site on a regular basis, with 49% checking the platform “many times per day.”

This information demonstrates how the platform outperforms Instagram, Twitter, and YouTube in terms of user attention. The concept of compulsively checking Facebook throughout the day is alive and well, which may surprise skeptics.

  1. The average Facebook user logs on for 33 minutes every day.

Facebook usage has been stable since around 2019, albeit it has decreased by 6-minutes over the last five years.

  1. Facebook’s mobile usage is astounding, with 98.5 percent of users accessing the site on their mobile devices (and 81.8 percent doing so exclusively)

There are no shocks here: social media and smartphones are inextricably linked. However, this information is useful for creating Facebook posts and adverts.

  1. Facebook is used by two-thirds of adult users to get news (and nearly one-third do so regularly)

According to the data below, while Twitter has the reputation of being the “breaking news” channel, Facebook remains the second most popular source of news behind YouTube. This emphasizes the need for timely information that educates people, fosters community, and sparks significant debate.

  1. Facebook has the second-lowest new user growth rate among all social media sites (only 0.8 percent in 2021)

The most alarming of all our Facebook numbers for advertisers and marketers is this. TikTok’s rapid growth and Instagram’s slowdowns illustrate that younger consumers are driving social network adoption.

  1. The most popular social media platform among marketers is still Facebook (93 percent )

Food for thought: Marketers should keep in mind that Facebook is still a top choice for social-savvy businesses trying to sell. According to this report, marketers devote the majority of their attention to Facebook rather than Instagram.

  1. YouTube, WhatsApp, and Instagram are used by over 72% of Facebook users.

74.7 percent of Facebook users also use YouTube, 72.7 percent use WhatsApp, and 78.1 percent use Instagram, according to the data.

Other prominent social networks have significant overlaps, with 47.8% of Facebook users also using TikTok, 48.8% using Twitter, and 36.1 percent using Pinterest.

A solid cross-platform campaign strategy will guarantee that the proper message is delivered on each channel.

  1. Facebook users spend an average of 19.6 hours per month on the site, second only to YouTube (23.7 hours) and significantly more than Instagram (11.2 hours). This Facebook statistic only applies to Android users, yet it still reflects industry trends.
  2. Users gain more life skills via social media (Facebook) than from universities (20.57 percent vs. 51 percent).

Globally, 57% of social media users claim that social media has taught them more about life than universities.

While information integrity on social media remains a concern across all platforms, users say they desire to participate in learning opportunities on social media more than they do in traditional classroom settings. This is a fantastic chance for marketers to showcase instructional content in unique ways.

  1. Every month,1.8 billion individuals use Facebook Groups.

While Groups were popular before 2020, the COVID-19 pandemic lured even more individuals into them. Both as a tool to connect with others during social distancing measures — particularly for women, who carry the brunt of caregiving tasks — and as a way for medical professionals to collaborate and educate others.

In 2022, Facebook plans to invest in new Group features like sub-groups within a Group, member awards, and live chat events.

Facebook stats for business

  1. People are 53% more inclined to buy from a company that offers live chat.

Businesses can use Facebook Messenger live chat to boost customer service and conversions on their websites.

It’s a strong tool, but it’s only available on Facebook Messenger. Use a multi-platform live chat solution like Heyday to integrate all consumer communication from Facebook, Google Maps, email, WhatsApp, and other platforms into one consolidated inbox for your staff.

  1. Facebook will be able to instantly translate hundreds of languages.

Imagine creating social media content in one language and knowing that Facebook will accurately translate it for a worldwide audience. Meta announced the AI-driven initiative in February 2022, so it’s closer than you think.

With 50% of people speaking a language that isn’t one of the top ten, improving your communication skills is always a good idea.

  1. A Facebook Page post’s average organic reach is 5.2 percent.

Organic reach has been continuously declining each year, with 5.2 percent in 2020. It was 5.5 percent in 2019 and 7.7 percent in 2018.

For your existing audience, organic Facebook material should still be a key element of your plan. But, certainly, to see positive development, you’ll need to combine that with Facebook ads.

  1. Due to copyright, trademark, or counterfeit reports, Facebook removed 4,596,765 pieces of content in 2021.

In comparison to 2020, this is a 23.6 percent increase. Since 2019, reports of intellectual property infringement have progressively increased, despite Facebook’s continued development of detection and enforcement technologies to combat the problem.

Facebook ad stats

  1. Facebook accounts for more than a quarter of all digital ad spending, second only to Google (28.9%) and ahead of Amazon (10.3 percent ).

If this proves that Facebook is at the vanguard of making it happen, social media is on track to exceed paid search.

  1. The Philippines (109.6%), Vietnam (94.6%), and Mexico (94.1%) are some of the countries with the highest Facebook ad audience reach.

This Facebook statistic demonstrates Facebook’s broad audience reach, as well as its international ad-buying strength for people outside of the United States.

  1. By 2020, Facebook will have over 10 million active marketers.

Don’t believe the hype that Facebook ads are dead. Ads aren’t going away anytime soon, given the revenue mentioned previously and the fact that this amount has been steadily increasing YoY.

  1. In 2020, the average CTR for Facebook retail advertising improved by 6% year over year (to 1.32%).

This study has an interesting factoid: while Instagram now has a higher CPC ($0.86 vs. $0.57), it also has greater conversion rates than its parent business (8.07 percent vs. 6.57 percent ).

The most popular non-feed ad placements on Facebook are marketplace (2.7 percent) and in-stream video (1 percent).

Because people on Marketplace are so ready to buy, adverts are a natural fit for them. Nonetheless, this survey is discouraging for the future of Stories-based advertisements (0.4 percent ).

  1. The cost-per-click has increased by 13% since 2020.

In 2020, the average cost-per-click for Facebook ads was 0.38 USD, down from prior years owing to the effects of the coronavirus epidemic, but it rebounded in 2021 with an average CPC of 0.43 USD.

In general, Facebook ad costs are lower in the first quarter of each year and rise toward the fourth quarter and Christmas shopping season, as evidenced by the average CPC of 0.50 USD in September 2021.

  1. In 2022, Facebook ads in the United States are predicted to increase by 15.5 percent year over year.

According to eMarketer, ad revenue in the United States will reach $58.1 billion in 2022, up 15.5 percent from 2021. Due to a boom in e-commerce demand as a result of pandemic lockdowns affecting in-person sales, 2020 saw an extremely high growth rate.

  1. Facebook’s advertising reach is estimated to be 2.11 billion people.

Meta states that their total advertising audience is 2.11 billion persons or 72.5 percent of their total monthly active users of 2.91 billion.

Because Facebook is the most popular social media network, it also has the largest ad reach. Facebook isn’t optional for marketers concerned about growth.

  1. Facebook advertisements reach 34.1 percent of the world’s population aged 13 and up.

Put another way, that 2.11 billion person ad reach represents more than a third of the world’s teen and adult population. Wowza.

However, with enormous reach comes the risk of wasting ad dollars. Make sure you’re constantly refining your Facebook ad campaign so you’re not just praying and hoping.

  1. Facebook advertising reaches 63.7 percent of all adults in the United States.

A significant reach for American-based businesses, but not the only one. These potential local advertising audiences are also reported by Facebook as a percentage of the overall population over the age of 13:

*87.6 percent in Mexico

*30.1 percent India

*60.5 percent in the United Kingdom

*56.2 percent France

*53 percent in Italy

Consumers seek to learn about new products through Facebook Stories in 32.5% of cases.

People enjoy the Stories format, which makes for successful advertisements. Consumers report they’ve gone to a brand’s website after seeing a Story ad, and 31% have explored a Facebook Shop.

Give the people their desires. If you haven’t already, start investing in Stories advertisements.

  1. When does Facebook get the most traffic?

According to a recent study, the most global Facebook traffic happens between 11 a.m. and 2 p.m. on Wednesday and Thursday.

It’s worth remembering because this is when you’ll have the best chance of capturing your target audience.

Facebook shopping stats

  1. There are 1 billion monthly active users on Facebook Marketplace.

Facebook Marketplace, which was launched in 2016, swiftly surpassed established norms of local buy-and-sell, such as Craigslist and even location-specific Facebook Groups. In early 2021, just over four years after its start, Marketplace had surpassed one billion monthly users.

  1. There are 250 million Facebook Shops around the world.

Shops, Facebook’s newest e-commerce product, debuted in 2020. It allows small businesses to display product catalogues on their Facebook and Instagram pages, with followers being able to purchase directly from the app. It also makes it simple for businesses to generate adverts using their products to entice new clients.

  1. Every month, one million people shop at Facebook Shops. 

Brands are seeing massive returns, with some seeing a 66 percent increase in order values through Shops compared to their websites.

Shops in Facebook Groups, as well as Live Shopping and product suggestions, are all being actively rolled out by Facebook. In 2022, big things are in store for Facebook social commerce.

  1. 562 million people are reached by Facebook Marketplace ads.

Unlike other selling sites such as eBay, Facebook Marketplace allows businesses (and users) to list products for free, such as cars, rental properties, and other items. Boosted listings have the potential to reach 9.1% of the world’s population over the age of 13.

Facebook video stats

  1. There are now Facebook Reels in 150 countries.

As of February 2022, the previously US-only Reels function will be available in 150 countries. The format of Facebook Reels, which was ported over from Instagram’s sister network, is mostly unchanged, but there are some fascinating new creation tools.

To entice producers to join Facebook Reels, the company has implemented a bonus programme that pays up to $35,000 per month to creators based on their view counts. Reels on Facebook also includes ad income sharing and the option for fans to “tip” filmmakers in the app.

  1. With 60.8 percent of user share, Facebook defeats TikTok in short-form video.

It’s natural to assume TikTok is the most popular site for short videos, yet YouTube estimates that 77.9% of Americans aged 16 and up use the platform to watch short videos. Surprisingly, Facebook is in second place with 60.8 percent of the user base. With 53.9 percent, TikTok is in third place.

Although many Facebook videos are substantially shorter, including the conventional Reel-style, which ranges from 15 to 60 seconds, short-form video is defined as anything under 10 minutes.

  1. With 42.6 percent of users sharing live videos, Facebook is second only to YouTube.

YouTube is, predictably, the most popular platform for live video, with 52 percent of users choosing it. With 42.6 percent of users, Facebook comes in second with short videos.

Surprisingly, for those aged 25 to 44, Facebook becomes the preferred platform for live video.

Facebook Mobile Statistics

  1. Facebook users spend 57 minutes every day on their mobile devices.

This is the average amount of time users spend on Facebook each day, totaling 28 hours each month, or 14 days per year, with an estimated 20,000 minutes every year.

  1. Moreover half of Facebook’s total video revenue comes from mobile-first video ads.

We already know that in 2021, more Facebook users will choose a mobile app experience over a desktop one, so advertisers should prioritise video content optimised for mobile viewing wherever possible.

Keep reading if you’re interested in learning more about the current trends in Facebook video content and how to optimize video content for optimal engagement.

  1. Mobile users account for 88 percent of all Facebook users.

Another figure that emphasises the importance of the mobile platform is Facebook’s control of the US mobile ad industry, which has only climbed from 20.9 percent previously.

However, this estimate excludes the recent Facebook acquisition of social media powerhouse Instagram, which would significantly increase this figure.

  1. In 2019, mobile Facebook marketing generated an estimated 36 billion calls to US businesses.

This incredible number was accomplished with a combination of call-to-action buttons and optimised chevalier websites.

Phone calls turn interest into money 10-15 times faster than web leads, so a good mobile social media marketing strategy should support this.

Facebook engagement statistics 

  1. The majority of Facebook users’ material comes from friends and people they follow (54.4 percent )

This data shows how much the average consumer’s attention span is being dragged, from recommended content to adverts and beyond.

  1. There are no links in 86.5 percent of Facebook material.

Posts that direct users away from Facebook reduce their reach. That’s why photos, videos, and anything else that keeps visitors on the site is crucial.

  1. Organic brand interaction on Facebook is down (0.27 percent) compared to Instagram, but ahead of Twitter (0.07 percent )

If brands rely solely on organic content to grow on Facebook, they will have an uphill battle; yet, evidence shows that interaction on Facebook is higher than on Twitter. You may reap the benefits of this statistic by using engagement-worthy posts like employee advocacy content, polls, or contests.

Facebook feature stats (video, Stories, Messenger) 


The most popular sort of video content on Facebook is an in-feed video (51 percent of users), which is slightly less than Live and Watch combined (57 percent ).

  1. By the end of 2022, Facebook Messenger will have 3.2 billion mobile users.

When it comes to Facebook, Messenger is sometimes overlooked, yet it’s an important part of the platform and, according to Statista, the app’s most-used feature.

  1. Stories are used by over 1 billion people across Facebook’s family of applications (including Instagram).

Finally, according to Facebook, Facebook Stories has overtaken Instagram as one of the platform’s most popular features.

  1. With 36 percent of Facebook Stories, politics is the most popular topic..
  2. Only 12% of brands utilise Facebook to broadcast live videos.
  3. On Facebook, 81 percent of businesses prefer video marketing.

hatever you’re doing on Facebook, there’s no disputing it’s a crucial platform with a large user base and enormous potential. Engagement is highly valuable, whether it comes from ads, organic postings, or anything in between.

Keeping up with Facebook is an important part of strategy development. Not only does Facebook own other platforms, such as Instagram, but they also have an impact on more than one aspect of your planning.

Here is a complete Digital Report 2022 from Hootsuite:  https://www.hootsuite.com/resources/blog/digital-2020-report 

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