70 Amazing Twitter Statistics That will Help Advertisers in 2022
On April 22, 2022, Twitter announced that it has entered into a “definitive agreement to be acquired by an entity wholly owned by Elon Musk, for $54.20 per share in cash in a transaction valued at approximately $44 billion”. Twitter will become a “privately held corporation” once the transaction is completed.
And that’s all there is to it. Elon Musk is now the sole owner of Twitter.
Elon Musk and Twitter have agreed to a $44 billion agreement.
“Free speech is the bedrock of a functioning democracy, and Twitter is the digital town square where matters vital to the future of humanity are debated. I also want to make Twitter better than ever by enhancing the product with new features, making the algorithms open source to increase trust, defeating the spam bots, and authenticating all humans. Twitter has tremendous potential – I look forward to working with the company and the community of users to unlock it,” Musk said.
Twitter is a social media platform, a popular microblogging service that allows users to send messages of up to 140 characters, called tweets, to groups of listeners, termed followers. The main goal is to bring people together and allow them to share their ideas with a large audience. Users can use Twitter to find out about today’s most important news and events, follow people or companies who tweet content they like, or simply interact with pals. Furthermore, public relations and marketing teams can use Twitter to raise brand awareness and pleasure their target audiences.
Annual Twitter user growth rate worldwide from 2015 to 2024:
“Despite the fact that Twitter’s userbase appeared to be peaking around 2019, the year 2020 revealed differently. The site’s user base is expected to expand by 8.4% in 2020 compared to the previous year. For 2020, the previous projection from 2017 predicted a growth rate of 2.8 percent. In the future years, users are likely to continue to rise, but at a slower rate”…….according to Statista.
Twitter Demographics
- Twitter.com is the world’s 9th most popular website.
- The world’s 7th most popular social media network is Twitter.
- Males account for 70.4 percent of Twitter users, while females make up 29.6%.
- Twitter is used by about 23% of American people.
- In the fourth quarter of 2021, there were 217 million monetizable Daily Active Users (mDAU).
- There were 38 million monetizable Daily Active Users in the United States in the fourth quarter of 2021. (mDAU)
- Twitter is used daily by 46% of Twitter users in the United States.
- Twitter is used by 6.45 million people in Canada.
- The average Twitter user is between the ages of 25 and 34. (38.5 percent .)
- Urban users account for 27% of Twitter users, whereas rural users account for only 18%.
- Twitter users are generally college graduates with a bachelor’s degree or higher (33 percent .)
- By popularity, Twitter is Japan’s sixth most popular social media platform.
- Males account for 25% of all Twitter users in the United States, while females account for 22%.
- According to Twitter, 34% of Americans earn $75k or more, while 29% earn $30k to $49,999.
- The United States (77.75 million users), Japan (58.2 million users), and India are the top three countries with the most Twitter users (24.45 million users.)
Twitter Financial Statistics
- Twitter’s net value is $35 billion as of January 2022.
- In 2021, Twitter’s total revenue was $5.08 billion.
- Twitter made $1.57 billion in sales in the fourth quarter of 2021.
- The first quarter of 2021 brought in $885 million in revenue for Twitter in the United States
- In the fourth quarter of 2021, Twitter’s international revenue was $683 million.
- In Q4 2021, the cost per engagement (CPE) grew by 39% year over year.
Twitter Usage Statistics
- Twitter’s user base is estimated to reach 329 million by 2022.
- The average adult in the United States spent 6 minutes per day on Twitter in 2021.
- The average Twitter user spends 5.1 hours each month on the platform.
- Almost 50% of Twitter’s users read news on a daily basis.
- According to 46% of Twitter users, the site has aided them in understanding global events.
- There are no followers on 391 million Twitter accounts.
- 30% of Twitter users say they utilize the service multiple times per day.
- Seven out of ten Twitter users in the United States (69%) claim they use the platform to get news.
- Twitter is used daily by 50% of Twitter users in Canada.
- By March 2021, there will be 500 million daily tweets.
- In Q4 2021, Twitter’s ad revenue was $1.412.937, up 24% from Q3 2021.
- “Due to a mix change toward lower funnel ad formats and 15-second video views, which, despite having a higher cost per engagement (CPE), often have lower engagement rates,” total ad engagements dropped 12 percent.
- According to official Q4 2021 figures, the cost per engagement (CPE) grew by 39% year-over-year.
- Revenues for the fourth quarter of 2021 totaled $1.57 billion, with ad revenue of $1.41 billion, both up 22% year over year.
Twitter Business and Advertising Stats
- Twitter is used for brand research by 16% of internet users aged 16 to 64.
- Twitter users are more likely to buy new products, according to 54% of those polled.
- To increase sales volume use Twitter spacing is ideal.
- When compared to other major platforms, 26% of consumers spend more time on Twitter looking at adverts.
- In 2022, the average person will spend six minutes every day on Twitter.
- Out of all the main platforms, Twitter’s CPM is the lowest.
- Ads on Twitter are relatively inexpensive and won’t break the bank. CPM is $6.46 on average. Pinterest’s CPM is $30.00, so this is 78 percent less.
- Twitter’s ad income has increased by 22% to $1.41 billion. YOY
- In the fourth quarter of 2021, monetized daily active users (mDAU) increased by 13% to 217 million.
- The US accounted for 38 million mDAUs.
- Millennials use Twitter more than Generation Z does.
- Millennials will be between the ages of 26 and 41 in 2022, so make sure your creative is tailored to their preferences.
- 5.8% of the world’s population over the age of 13 sees Twitter adverts.
- The First View feature on Twitter extends the time spent watching videos by 1.4 times.
Twitter Publishing Stats
- Every day, more than 500 million Tweets are sent, with soccer being the most popular.
- 77 percent of Twitter users prefer brands that are concerned with the community and society.
Other Statistics about Twitter
- In March of 2021, Twitter will celebrate its 15th anniversary.
- Democrats outnumber Republicans among Twitter users in the United States.
- In 2021, Twitter terminated 44,000 accounts for terrorism promotion.
- Approximately 500 million users use Twitter without logging in every month.
- During the year 2020, the most popular emojis were and
- With 130 million followers, @BarackObama is the most popular Twitter user.
- With 114.4 million followers on Twitter, @justinbieber is the most popular musician/entertainer.
- With 92.1 million followers on Twitter, @Cristiano Ronaldo is the most popular sports personality.
- With 61.3 million followers on Twitter, @cnnbrk (CNN Breaking News) is the most popular news outlet.
- A whopping 44% of all Twitter accounts have been established but never used.
- On Twitter, the typical user has 707 followers.
- Poor hashtag usage will result in 19% of consumers unfollowing a brand on Twitter.
- In China, Iran, and North Korea, Twitter is currently restricted, while Turkmenistan is frequently inaccessible.
- GIF-enabled tweets receive 55% higher interaction than non-enabled tweets. GIFs, on the other hand, make up only 2% of Tweets.
- For news consumption, Twitter is a popular social media platform
- Even if they don’t use it, 90 percent of Americans are familiar with Twitter.
- Users of Twitter have a greater average income than non-users.
85 percent of Twitter users make more than $30,000 per year, and 34% make $75,000 or more. This indicates that about a third of the platform’s users have a lot of money, so keep that in mind while creating ads and content.
- A little bit of insight on Stats on daily tweets.
Every day, around 500 million tweets are sent. This equates to 6,000 tweets each second, 350,000 tweets per minute and approximately 200 billion tweets per year.
- For marketing, the following are key Twitter stats:
For organic content marketing, 82% of B2B content marketers turn to Twitter. In this statistic, Twitter is on par with Facebook.
According to a study done by Twitter and Research Now, 93 percent of individuals who follow small and medium-sized businesses on Twitter want to purchase from them. As a result, 69 percent of Twitter users say they’ve purchased from small businesses whose content they’ve seen on the network.
- And on Ad Engagement, despite a 13% drop in ad interaction on Twitter in 2021 compared to 2020, the year saw a 13% growth in mDAU.
Twitter continues to expand as a marketing hub for business owners, with its cost per engagement (CPE) increasing 39 percent year over year. However, the business warns advertisers that different forms of content perform and cost differently when advertised.
Video advertisements, for example, save more than 50% on cost-per-engagement, according to a report by Twitter.
We hope that these Twitter stats will assist you in properly executing your Twitter marketing. Make sure you’re up to date on Twitter’s updates and what’s hot. To get the most out of Twitter, keep track of and analyse your performance on a regular basis, and keep an eye on your competition.
