Although these numbers appear low when compared to the likes of Facebook, which has 2.91 billion users, they are extremely amazing, especially given that LinkedIn caters to a specific category of users: professionals.

Since its inception in 2003, LinkedIn has had incredible steady growth, with no dips as other social media sites such as Twitter have.

LinkedIn had 1.6 million members in just two years after launching, and after becoming public in Q1 2011, it had passed the 100-million mark.

Within the next five years, the number of LinkedIn users more than tripled, from 160 million to over 400 million, and the platform reached half-a-billion users just a year later, in 2017.

LinkedIn has evolved into the go-to professional network for all professionals worldwide, not only in the United States. Only 185 million people from the United States are among LinkedIn’s 810 million subscribers (LinkedIn, 2022).

With 93% of B2B marketers using LinkedIn for organic marketing, it is the most used social media channel (Slideshare, 2022).

According to Business Insider, one of the main reasons for this achievement is that LinkedIn is the world’s most trusted social site. Despite the rise of fake news, LinkedIn has regularly ranked first in yearly reports as the most trusted social networking platform.

LinkedIn leads in terms of lead conversion rates, according to a Hubspot survey. The platform’s traffic has the highest visitor-to-lead conversion rate of 2.74 percent, which is 277 percent greater than Facebook and Twitter combined. This is a significant number, especially considering that LinkedIn generates 80% of B2B leads.

LinkedIn trails Facebook and Instagram as the most popular social media site for marketing, for obvious reasons (Hootsuite, 2021).

Instagram and Facebook, with their billions of users, are a marketer’s dream come true since they allow you to contact a large number of people in a short amount of time. LinkedIn, on the other hand, is a close second, ahead of platforms like Twitter and YouTube, thanks to its strong lead conversion rates and trustworthiness rating.

LinkedIn is undoubtedly the world’s largest professional network. 4 out of 5 LinkedIn members, according to the platform, influence business choices in some way. These figures demonstrate the high caliber of LinkedIn’s audience to advertisers. Ideal for determining whether or not quality leads are the most important factor in your company’s success.

There are 61 million senior-level influencers and 65 million decision-makers on LinkedIn, in terms of absolute numbers. As a result, if you need to connect with key decision-makers in your target market, LinkedIn is the greatest place to go.

Marketers targeting millennials will be relieved to learn that more than 11 million of the 87 million millennials on LinkedIn are critical decision-makers.

With a 60 percent increase in content development in the previous year, LinkedIn has had its fair share of content marketing. You may be confident that your brand will reach key decision-makers in the industries you’ve chosen.

Managers, CEOs, VPs, and other upper-level executives make up about 45 percent of content readers, according to LinkedIn. A well-thought-out content marketing approach can aid in their discovery of your brand or product.